3 Design errors that are slowing down your sales

In this article we will alert you for errors that may be committing your company’s website. Is your current website delaying revenue generation?

Too Many Photos, Not Enough Text

When you try to tell a story only based on product pictures, you are only reaching a small percentage of your audience.

Believe it or not, most people trust the text more than product images to make their final decision. Thus, many of your website images are completely ignored.

Consider the details of each product as the most important text that you will write on your page. This is where you can pass all the information about your items, giving buyers the knowledge they need to make informed decisions. This becomes especially important when selling similar products.

The example below shows it:

At first glance, all products look alike and even images’ text doesn’t help that much. A potential client need to know, at first sight, what’s the product, and then realize that descriptions differ from each other.

Too Many Options

It’s probably at this point that Amazon comes to our minds. After all, even this internationally renowned company has EVERYTHING in its page! - From cookware to romance books, from yoga pants to bits.

If every rule needs an exception, this is the perfect example.

However, although being an exception to the rule, the truth is that in most cases, too many options only serve to paralyze potential buyers.

If products featuring on the page even match a broader category, despite their differences, the scenario becomes even worse.

For example, notice the jeans from Hot Topic page (image below).

  

Skinny jeans, shorts, jeans and even skirts arise as result of one search.

Then notice how Torrid has solved this problem.

Filter, design quality, product images at the top of the page, all these elements facilitate the actions of the buyer, reducing search time.

Instead of having to do an infinite scroll page, bumping with dozens of items that do not match with what you are looking for, visitors can directly find the product they love.

Too Many Websites

This is a strange situation that happens when an already established company decides to start a e-commerce division.

Consider Thermos company. A quick search for mugs presents results for vacuum flasks and directs buyers to Thermos.com site, as you can see in the example below.

Thermos site looks and works just like an e-commerce site with pictures, menus, and product description. But here is a small link in the corner which says 'Buy'. And when clicking, it will pop up a completely new site.

ShopTermos.com site is actually the site to order online products. This means that if you find what you seek on the website Thermos.com and try to buy it by clicking 'Buy', you must rescan the desired product in the second website.

Result? Most likely buyers will not stay long on your site.

Loyty Smarketing!