7 Tips for a Successful Loyalty Strategy

A loyalty system has the objective to establish continuous and profitable relationships with customers however it doesn’t work alone. What separates companies that invest in loyalty programs and have success for those who not have?

The answer is easy: focus, analysis and targeted communication! Below are 7 tips that will help you create a successful loyalty strategy.

1. Identify and group your clients per similarities

Analyze the profile of your customers and assign the similarities between them. Group them in a unique segment. If you detected that your customer groups are different offer different value and communicate different message for each group. Are you doing this?

       2. Deliver a valuable and distinctive customer card

In the past software companies offered technologically advanced products and solutions that allow its customers to give card points depending on their customer transactions. The problem is that these points were assigned for exchanging a set of pre-selected products. Will the benefits that your customer card offers capable to retain your customers?

3. Develop a credible and achievable campaigns plan

Don’t waste resources creating campaigns that your client doesn’t values or inaccessible. The advantages of the campaigns have to be clear to the customer. He has to realize that by performing a certain action will achieve a benefit. The benefit offered and the level of interaction needed should vary proportionately.

Customer stays happy and fulfilled with a benefit of only 5% of what they spent or for getting just small gestures that make him feel important to you.

Can you imagine the little things that you can offer to your customer without having to pay?

        4. Embrace your loyalty strategy into your internal company culture

Your employees are the most important focus of your company. They are the ones that put it working and responsible for transmit a company picture. Offer them advantages and make them feel that they make part of your loyalty project.

5. Be where your customer is

If your client has a group, forum or presence on social networks communicate with him where he is and keep him with your customer loyalty system.

 6.Reward and Incentive your customer referrals

Have you thought to reward customers for bringing you new customers? If your customer loyalty program allow you to do this you're on the way to build a competitive advantage.

7. Communicate regularly with your customer through different channels and platforms

Today the majority of the Portuguese have a smartphone and access to the email through it. How about sending SMS to your customer delivering important messages and sending him an e-mail with the campaigns he has active? Did you know that 90% of SMS are read and 70% answered?

Communicate with the right people in the right channels. Are you doing this?

BONUS: Grow up with your customers

The most important tip you can get is to continue giving your customers an added value offer. After all if your customers grows and recognize your company as their partner it will also be referred and consequently grow.